Social Marketing (various sub-topics possible)

Social marketing is the systematic application of marketing, along with other concepts and techniques, to achieve specific behavioral goals for a social good. Social marketing can be applied to promote merit goods, or to make a society avoid demerit goods and thus to promote society's well being as a whole. For example, this may include asking people not to smoke in public areas, asking them to use seat belts, or prompting to make them follow speed limits.
Although ´social marketing´ is sometimes seen only as using standard commercial marketing practices to achieve non-commercial goals, this is an over-simplification.

The primary aim of social marketing is social good, while in commercial marketing the aim is primarily ´financial´. This does not mean that commercial marketers can not contribute to achievement of social good. Social marketing must not be confused with social media marketing.

Before considering a thesis under this thematic umbrella, please read the following introductory textbook: